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Asian Journal of Management
Year : 2017, Volume : 8, Issue : 2
First page : ( 331) Last page : ( 336)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2017.00049.X

Demographic Factors and Investment Pattern of Households in Haryana

Dr. Mittal Suresh K.*

Associate Professor, Haryana School of Business, Guru Jambheswar University of Science and Technology, Hisar

*Corresponding Author E-mail: sureshkmittal@yahoo.co.in

Online published on 17 July, 2017.


The present paper is an attempt to know the role of demographic factors in the investment pattern of households in Haryana. The study is based on 200 respondents in Haryana only. Chi square test has been employed to test the relationship between demographic factors and various investment related characteristics. The study found that child marriage, emergency need, wealth creation and tax concession are the major objectives of the savings of household investors and insurance, postal schemes are most preferred investment avenue by the household investor of Haryana. The study also observed that high rate of return; safety and liquidity are most effective factors affecting investment decisions of household investors of Haryana. The study concluded that the demographic factors have affect on selecting investment avenues, investment objectives, sources of information for investment decision of households in Haryana.



Investment Avenues, Conservative, Aggressive, Demographic, Return.


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