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Asian Journal of Management
Year : 2017, Volume : 8, Issue : 2
First page : ( 267) Last page : ( 271)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2017.00041.5

A study on role of Financial Advisor and Investor Behavior towards Mutual Fund Industry in India

Agrawal Dheeraj*

Junior Research Fellow (JRF), Department of Management, Dayalbagh Educational Institute (Deemed University), Dayalbagh, Agra-282005

*Corresponding Author E-mail: dheeraj.agrawal1992@gmail.com

Online published on 17 July, 2017.


It is very difficult to understand the behavior of the investor for Mutual Fund companies in India. To remain competitive in the market it is necessary to understand and to influence the behavior of the investor. Behavior of the investor is influenced by many factors like return, safety, liquidity, convenience etc. Investor selects the funds based on their information available to them and the future growth prospects. Investment in Mutual Fund products is not yet so familiar in Indian financial markets. So to make them aware about Mutual Fund investment and to make them motivated financial advisor plays an important role. They understand the financial need of the investor and suggest them the product which better fits to their need. The present study focuses on understanding impact of various factors on choice of different fund categories in Mutual Fund. The study will also analyze the role of financial advisor in influencing the behavior of the investor. From previous studies researcher has identified certain factors and constructed a questionnaire to analyze it. The data was collected from the respondents in Agra region and analyzed using Correlation Analysis, Analysis of Variance etc. The study will be helpful in identifying different factors and to understand the role of financial advisor in influencing the behavior of the individual investor. Study shows that Mutual Fund companies should provide constant training to their financial advisor and should launch various investor education programs.



Choice of Fund, Financial Advisor, Financial Literacy, Investor Behavior, Mutual Fund.


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