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Asian Journal of Management
Year : 2017, Volume : 8, Issue : 2
First page : ( 229) Last page : ( 234)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2017.00035.X

The Impact of Internal Communication on improving Organizational Productivity

Dr. Nageswara A.V.1, Dr. Sahu Dasarathi2

1Professor and HOD, Department of Management Studies, Dadi Institute of Engineering and Technology (DIET), NH-5, Anakapalle-531002, Andhra Pradesh, India

2Reader, Department of Business Administration, Bhubaneswar, Utkal University, Odisha, India

Corresponding Author E-mail: hodmba@diet.edu.in, informnagesh@gmail.com

Online published on 17 July, 2017.

Abstract

The present article examines the role of Internal Communication in stimulating the individual employee outcomes and Organizational outcomes in the era of Globalization. The study investigates the relationship between Internal communication and Organizational competitiveness. A sample of 150 respondents from Retail Industry in Visakhapatnam consisting of various Departments viz Logistics and Supply chain Management, Information systems, Accounting and Human Resource management are taken as respondents. A Hypothesis is formulated to examine the relationship between constructs of Internal communication and Organizational competitiveness. Exploratory Factor Analysis is conducted and Varimax Rotation is applied for all the items of variables. The statistical results conclude that Internal Communication plays a significant role in enhancing Organizational competitiveness.

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Keywords

Internal communication, Organizational Learning, Organization communication policy, Organizational Competitiveness, Globalization.

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