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Asian Journal of Management
Year : 2017, Volume : 8, Issue : 2
First page : ( 123) Last page : ( 126)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2017.00020.8

CSR Responsiveness vs. Corporate Business Ethics-A Critical Analysis

Dr. Fonceca Clayton Michael1,*, Dr. Jebaseelan A. Umesh Samuel2

1Asst. Professor, P.G. and Research Department of Social Work, Sacred Heart College, Tirupattur-635601

2Associate Professor, P.G. and Research Department of Social Work, Bishop Heber College, Trichy-620017

*Corresponding Author E-mail: clayton.fonceca@gmail.com

Online published on 17 July, 2017.

Abstract

With the dawn of mandating the implementation of CSR in the Companies Bill (2013), many corporates are yet to adopt appropriate policies and procedures that fall into the context of CSR Activities. The ethics of the organization define its moral obligation not only to its employees but also to the society. CSR Responsiveness and Ethics of the organization should go hand in hand to bring about effective CSR Practices that would create a significant outcome towards the growth and development of our nation. The study aims to understand the implication of CSR Responsiveness with the Corporate Business Ethics existing in a Multinational Organization in India. The study was conducted in one of the top Multinational IT Sectors in Tamil Nadu and the census method was adopted and all 137 employees who were engaged in the CSR Division of the organization were taken for the study adopting the descriptive research design. The study revealed that there is a significant relationship between CSR Responsiveness and the Corporate Ethics of the organization. These attributes tend to affect the other when implemented depicting a strong bond with one another. Employees may be given awareness with regard to the salient features of the ‘Companies Bill 2013’ (Section 135) to ensure effective implementation of CSR Practices. An effective scientific enquiry may be undertaken in order to identify the strengths and short comings of the scheme. Thus, bringing about a congruence between CSR Responsiveness and the Corporate Business Ethics Existing in the Organization. This would ensure that CSR Responsiveness and Ethics of the organization go hand in hand in bringing about effective CSR Practices that would create a significant outcome toward the growth and development of our nation.

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Keywords

CSR Responsiveness, Corporate Ethics, Corporate Social Responsibility.

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