Users online: 2120    [ij] [ij] [ij] 
Email id

Asian Journal of Management
Year : 2016, Volume : 7, Issue : 3
First page : ( 223) Last page : ( 230)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2016.00034.2

Factors Affecting the Performance of Private Label Brands in Indian Online Market: an Assessment of Reliability and Validity

Pangriya Ruchita1,*, Dr. Kumar Rupesh M.2,**

1Research Scholar, Institute of Management, Christ University, Bangalore-560029, Karnataka

2Assistant Professor, Institute of Management, Christ University, Bangalore-560029, Karnataka

*Corresponding Author E-mail: ruchita.pangriya@res.christuniversity.in

** rupeshkumar.m@christuniversity.in

Online published on 18 October, 2016.


Private label brands are capturing the Indian Market day by day. Both consumers and retailers are taking these brands hand by hand because of the various benefits associated with it. Private label brands are representing their strong presence in online as well as offline markets. In India online private label brands are in the very beginning phase and there is a lot of potential for research in this area. This article is a pilot study and with the objective of preparing a theoretical model and to understand how these variables are related to each other. For this purpose, a pool of items has been collected from the available literature. The responses collected from 100 respondents with a structured questionnaire. The researcher has used exploratory factor analysis to study four main factors have been extracted from factor analysis. Based on the extracted factors a model for the study is being prepared.



Private-label Brands, Store Brand, Retailers, e-tailers, Factors analysis, SEM.


║ Site map ║ Privacy Policy ║ Copyright ║ Terms & Conditions ║ Page Rank Tool
436,050,434 visitor(s) since 30th May, 2005.
All rights reserved. Site designed and maintained by DIVA ENTERPRISES PVT. LTD..
Note: Please use Internet Explorer (6.0 or above). Some functionalities may not work in other browsers.