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Asian Journal of Management
Year : 2016, Volume : 7, Issue : 2
First page : ( 80) Last page : ( 86)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2016.00012.3

A Great Journey: Ubiquitous Approach on SMARTcard based Transport Fare Management in Bangladesh

 Azad1, Tasneema Fahim1,*, Rasul Mutiatur2, Sumaiya Ummay2,**

1Lecturer, School of Business and Economics, United International University, Bangladesh

2Lecturer, Faculty of Business Administration, Eastern University, Bangladesh

*Corresponding Author E-mail: tasneema.azad@yahoo.com

**E-mail: mutiatur.fba@easternuni.edu.bd

Online published on 21 July, 2016.


Modern technology has radically transformed the process of fare management and transport booking around the world. Bangladesh -with its high population density -faces numerous problems in ensuring constant per unit rate of fare, timely transportation booking and proper queue administration. The absence of a ubiquitously applicable SMARTcard system in transportation increases the likelihood of black ticketing and price hike in holiday seasons. The research paper thus gives an insight into the necessity of SMARTcard approach in context of Bangladesh; analyze the fare management pattern by urban consumers and utilizing that information builds a prototype model which can be applied in public transportation -be it roads, waterways, railways or even domestic airways -by the concerned governmental authority to reap the benefits of a modern travel method. The research in this way is beneficial for the public and private sector enterprises engaged in the transportation sector and might be useful for further researches into nation-wide digitalized travel management.



Transport, SMARTcard, ticketing, booking, fare, toll, passengers, travel management.


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