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Asian Journal of Management
Year : 2015, Volume : 6, Issue : 4
First page : ( 256) Last page : ( 260)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2015.00037.2

A Study on Scenario of Mobile Banking in Nepal

Regmi Dwaipayan*

MBA Student, JNTU, Andhra Pradesh

*Corresponding Author E-mail: dwaipayan.regmi@gmail.com

Online published on 21 December, 2015.

Abstract

This study attempts to analyze the situation of mobile banking in context of Nepal. The primary focus of the study is to determine what the banking customers feel about the term ‘mobile banking’, as this is new term for banking industry. The study finds out that peoples are aware about mobile banking, they can feel the positive sides of banking industry, however, they do have fear from using it. This fear is followed by the reason that they don't have clear idea about the service, and hence, they fear from making use of it. They are found to be in the state of confusion hereby, and hence, banking industry is suggested to come up with broader perspective with the vision of creating demand of mobile banking in Nepal's Market.

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Keywords

Mobile Banking, Nepal.

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