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Asian Journal of Management
Year : 2020, Volume : 11, Issue : 3
First page : ( 334) Last page : ( 338)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2020.00052.9

A Study of Customer Perception towards Online Food Delivery with respect to Age and Gender

Singh Manpreet*, Kaur Daljeet**

GNA Business School, GNA University, Phagwara-144401, Dist -Kapurthala, (PB) India

*Corresponding Author E-mail: iammanpreet@rediffmail.com

**daljeetkaur2229@gmail.com

Online published on 10 August, 2020.

Abstract

Where e-commerce has rapidly spreading its wings around the world, on the same side the trend of ordering food online is picking up. This research paper aims to focus on the fact that what customer think about the services of online food delivery. In this study the primary data was collected from 250 respondents through a structured questionnaire. The main objective of this paper is to study the perception of customers regarding online food delivery with special reference to Gender and Age. The scope of study has been kept limited to customerswho belong to Jalandhar City. The primary data was collected for the purpose of studying the perception of customer. For this study, we use descriptive statistics and t-test which run on SPSS.In this study, it is proved that on the 5% significant the null hypothesis is accepted. There is no impact of age and gender on the factors easiness and convenient, cost effectiveness, easy mode of payment, doorstep delivery, choice of restaurants, 24X7 delivery, promotions and offers and overall satisfaction.

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Keywords

Customer perception, Online food delivery, Perception, Purchase decision, Service quality, e-Commerce.

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