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Asian Journal of Management
Year : 2020, Volume : 11, Issue : 3
First page : ( 304) Last page : ( 308)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2020.00047.5

Impact of Digitalization on Travel Decisions in Coimbatore city

Dr. Dhanabagiyam S.*

Assistant Professor, Department of Tourism Management, Avinashilingam Institute of Home Science and Higher Education for Women, Coimbatore

*Corresponding Author E-mail: dhanabagiyamram@gmail.com

Online published on 10 August, 2020.


Tourism may be worldwide, or within the host country. Tourism can be inbound or outbound, has both incoming and sociable implication on an itinerant for staying in places outside their usual ambiance. Also, more than one consecutive year for leisure, business and other purposes country's balance of payments. These days, tourism is a main source of profits for many countries, and affects the economy of both the source and host countries, in some cases being of vital importance. The current research focus on the impact of digitalization on online travel decision making. The researcher carried research in Coimbatore district, to analyze the impact of factors on online decision making of customers for various factors like usefulness, Aesthetics/Visual appeal, Ease to use, intention to purchase and intention to recommend. Based on the above factors the result is highly influencing towards the digitalization concept for online decision making.



Digitalization, Consumer, Online Decision making, Ease to use.


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