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Asian Journal of Management
Year : 2019, Volume : 10, Issue : 4
First page : ( 312) Last page : ( 318)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2019.00046.5

Study of different ways of digital Branding on the Google Homepage using Google doodle

Bhushan Bharat, Datta Basudev*

MBA Student, Symbiosis Institute of Management Studies, Pune

*Corresponding Author E-mail: basudev.datta2020@gmail.com

Online published on 3 February, 2020.

Abstract

Google Doodle, an artistic innovation, which changes the playing field of branding and people connectivity, and clearly sent out message in the branding world, that, they do things differently and creatively, and yet find economics of profit in that. Doodle, as defined by dictionary is, a rough drawing made absent-mindedly, however, the absolute meaning couldn't restrict the creativity of Doodle and management team, at Google, who found, new method of branding in this new creation. Google Doodle, initially, simple consisted of images, and later evolved to animations, music-oriented arts, interactive games functioning on basic Click and/or touch games. Google Doodle, which initially started as a substitute for server crashes, recently ventured into the world of brand management. Its initial inception into digital branding was not witnessed until, Google became, most frequently used search engine. With each doodle, Google was segmenting the user base, targeting the right set of people, and, for the final thrust, positioning their idea, which connected with sentiments and idea of everyone. It would be Interesting to understand the algorithm for this type of branding and the ways we can leverage it for other brands.

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Keywords

Google Doodle, Branding, E-Branding, Digital Marketing, Thematic Review, Methodological Review, Systematic Literature Review.

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