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Asian Journal of Management
Year : 2019, Volume : 10, Issue : 4
First page : ( 305) Last page : ( 311)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2019.00045.3

E-Marketing as an Opportunity to Expand Textile Sector of Bangladesh

Choudhury Sabbrina*

Lecturer, Department of Business Administration, BGMEA University of Fashion and Technology, Dhaka, Bangladesh

*Corresponding Author E-mail: sabbrinapreyum@gmail.com

JEL Classification Codes: M31, L67.

Online published on 3 February, 2020.

Abstract

The Economy of Bangladesh is largely based on its textile sector. The lion's share of the country's foreign remittance comes from the export of its textile products. The country has a broader scope to increase its share in the global textile market by utilizing some latest marketing tools which are being widely popular throughout the world. This research paper concentrates on one area of marketing which can be used more efficiently to promote Bangladesh textile products in the global village. E-Marketing is the utilization of the internet based technologies to the traditional marketing campaigns. The traditional marketing activities of the textile sector of Bangladesh have been largely carried out by participating in the international fairs and exhibitions. Due to the vast popularity and public dependence of the internet, E-Marketing can prove to be the strongest way of conducting the marketing activities. This paper focuses on identifying the position of E-Marketing in the textile sector of Bangladesh, its present status and the most proficient ways that this technology can be utilized to promote the textile products of Bangladesh.

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Keywords

E-Marketing, Internet, Textile, Website, Bangladesh.

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