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Asian Journal of Management
Year : 2019, Volume : 10, Issue : 3
First page : ( 203) Last page : ( 207)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2019.00031.3

Use of Social Media for Women Entrepreneurship (With special reference to Bhopal)

Dr. Rai Neel1,*, Dr. Sijariya Rajeev2

1Associate Professor, Head-MBA. LNCT, Bhopal

2Dy. Director, SCRIET, CCS Univeristy, Meerut, Email: rajeevsijariya@gmail.com

*Corresponding Author E-mail: neel.rai94@gmail.com

Online published on 3 January, 2020.

Abstract

The present era is a technical age. Everyday technology is being invented and more technical proved to be very helpful in making human life easier and accessible. Today, through social media, people connect with their friends, family, acquaintances and interact with them as well as share new media information too. It is also used for propaganda and this is used by women in the best way in their entrepreneurs. Keeping this in mind, this research has been studied in the utility of social media in the women entrepreneurs. Using a grounded theory approach to data analysis, the finding shows that social media has an overall positive impact on the lives of women entrepreneurs.

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Keywords

Women Entrepreneur, Social Media, empowerment.

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