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Asian Journal of Management
Year : 2019, Volume : 10, Issue : 2
First page : ( 149) Last page : ( 152)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2019.00024.6

An Analysis of Technological Capabilities and Business Eco-system through Radical Innovation for Sustainability of Start-up Companies

Dilip N.S.1, Dr. Devakumar G.2

1Marketing Management Student, Faculty of Management and Commerce, Ramaiah University of Applied Sciences, Bengaluru

2Head, Innovation and Entrepreneurship Development Research Centre and Head-Marketing Management, Faculty of Commerce, Ramaiah University of Applied Sciences, Bengaluru, devakumar.ms.mc@msruas.ac.in

*Corresponding Author E-mail: dilipns141@gmail.com

Online published on 3 January, 2020.

Abstract

The Aim of this study is to identify the critical factors influencing sustainability of the start-up companies. Literature survey has been carried out from the scholarly journals and relevant factors have been identified which influences sustainability of Start-up Companies. Based on the literature survey the author suggested to build conceptual framework based on the factors such as Technological capabilities, Business eco-system and Radical innovation. In addition, the independent variables have been identified through literature gap and the new conceptual framework has been developed hypothetically to test the factors which influence Sustainability of Start-up Companies. Since the study is limited to critical literature review, the author has gone ahead with the study for the development of new conceptual framework.

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Keywords

Sustainability, Start-up, Technological Capabilities, Business Eco System, Radical Innovation.

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