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Asian Journal of Management
Year : 2019, Volume : 10, Issue : 2
First page : ( 141) Last page : ( 148)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2019.00023.4

Factors Affecting the use of Online Flight Booking in Ethiopian Airlines

Kuhil Abdurezak Mohammed*

Asst. Prof. of Business Leadership, Addis Ababa University, College of Business and Economics, School of Commerce, Rodda Temesgen (MA, Ethiopian Airlines)

*Corresponding Author E-mail: abdurazak.mohammed@aau.edu.et

Online published on 3 January, 2020.

Abstract

The rapidly growing Information and Communication technology (ICT) is knocking the front door of every organization in the world. Online shopping has changed the way business is done and it has made international shopping very easy. As one of the e-commerce categories, e-ticketing system nowadays is being actively and widely practiced. Due to the slow grabbling of E-Commerce and E-payment in Ethiopia, the utilization of e-ticketing in Ethiopian Airlines is an important issue that should be addressed to improve the deficiency of the system. This research aims to identify the factors that affect the use of E-Ticketing in EAL based on extended Technology Acceptance Model (TAM) (Davis, 1989). The study was made by collecting data from 399 respondents on Ethiopian Airlines flights. The results obtained from analysis confirmed that Relative Advantage, Perceived Ease of Use, Perceived Trust and awareness and usage of E-ticketing are found to be having a positive significant relationship with adoption of E-Ticketing while perceived risk has shown a negative significant relationship. The research, therefore, suggests to EAL to promote the E-Ticketing services aggressively through appropriate media to increase users awareness and usage on the advantage of E-ticketing services.

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Keywords

E-Ticketing, information technology, Ethiopian airlines.

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