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Asian Journal of Management
Year : 2019, Volume : 10, Issue : 2
First page : ( 135) Last page : ( 140)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2019.00022.2

Consumer buying behavior towards kitchen Storage Products and Services, A Case Study during Maha savings day at the Big Bazaar, Mandya, Karnataka

Dr. Gowda Alure1,*, Kiran N.G.2

1Assistant Professor, Dept. of Management Studies and Research Centre, PES College of Engineering, Mandya, Karnataka, India

2II Year MBA Student, PES College of Engineering, Mandya-571401, Karnataka, India

*Corresponding Author E-mail: alure_gowda@yahoo.com, mohithcoorg65@gmail.com

Online published on 3 January, 2020.

Abstract

Purpose

This study reveals the consumer behavior and the sales strategies of the kitchen storage products and services during the five days Maha saving at Big Bazaar. There is a changing and replacement demand for kitchen products and services, which is exclusively available in big bazaar outlets. To understand the customer purchase pattern on kitchen storage products and services, customers are looking for the low price with high quality and features of the products. Different customers will be having a different expectation on the kitchen storage products and services. All the customers will not be having the same buying behavior it varies according to their needs and wants. The customers come for the shopping during the Maha saving days are totally different than the regular days in Big Bazaar.

Design/Methodology/Approach

The study is to identify consumer behavior and marketing strategies during Maha Saving Days. The methodology used to collect the data based on personal interview and observation. Adopting sales promotion strategies and demonstration of the product it would increase the sales.

Findings

The promotional strategies like Sabse Sasta Din and demonstration of the kitchen products and services were made redefining of the sales promotion. The best pricing and discounting strategies, offerings provide about ten to seventy-five percent of discounts during this special occasion. The most movable product in the store is an elite magic mob and the containers.

Practical Implications

It concludes that the decision making of kitchen storage products and services and services depend upon combo offers, various service, attractive price and major challenges faced during Maha Savings Day.

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Keywords

Big Bazaar, Consumer Buying Behaviour, Kitchen storage products and services, Maha Saving Day, Mandya.

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