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Asian Journal of Management
Year : 2019, Volume : 10, Issue : 2
First page : ( 81) Last page : ( 87)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.5958/2321-5763.2019.00014.3

Resource use Efficiency through Backyard, Vertical and Roof Top Gardening for Daily usage of Mixed Crop Live Stock

Peerzade Nida S1, Thangavel Manisha1, Giridharan Pavithra1, Keshappa K1, Ramalingam Divya Sri1, Dr. Devakumar G2

1Student of MBA in Marketing Management, Faculty of Management and Commerce, Ramaiah University of Applied Sciences, Bengaluru

2Head, Innovation and Entrepreneurship Development Research Centre and Head-Marketing Management, Faculty of Commerce, Ramaiah University of Applied Sciences, Bengaluru

Corresponding Author E-mail: nidaspeerzade@gmail.com, manisha0795@gmail.com, pavisheebapink@gmail.com, divyasriramalingam04@gmail.com, keshavdaya0710@gmail.com, devakumar.ms.mc.@msruas.ac.in

Online published on 3 January, 2020.

Abstract

Bangalore most popularly called as the garden city of India for its pleasant weather throughout the year. But on the other hand, environmental pollution is increasing day by day and most people leading a hectic and stressful life. In order to overcome the pollution, there are vertical gardens implemented on the major junctions of Bangalore. The main objective of this project is to implement resource use efficiency through backyard, vertical and roof top gardening for daily usage of mixed crop livestock. The motivation of this project is by observing the vertical gardening at Yeswanthpur junction. A few specific location of Bangalore like Sanjay Nagar, Dollar's Colony, KGE Layout, RT Nagar and Kalyan Nagar was selected for conducting the survey. A simple random sampling was adopted for collecting 128 samples in the above locations. The collected data were analysed using chi square test with the help of SPSS tool. The values of reliability and validity tests were found well within the accepted limits. Based on the research output it has been found that resource utilization, environmental and economic impact has direct and positive impact for domestic gardening. It is also been observed that awareness and motivation has significant impact in the resource use efficiency of domestic gardening. It is identified that there is further scope for effective utilization of available spaces for optimum production of mixed crop livestock.

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Keywords

Mixed Crop Livestock, Backyard, Vertical, Roof top gardening.

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